How to successfully use Email Marketing
for your business.

Email Marketing is a powerful way to maximize your online marketing efforts.

It can help you to strengthen your brand awareness, to drive traffic & sales, and to build long-term customer relationships.

How to use Email Marketing

Email Marketing
for brand awareness

Spread your message and leverage the direct connection to your potential customers per email.

Here is how

• Use storytelling to combining facts with a narrative to deliver your message.
• Address the needs of your potential customers to connect.
• Reach thousands of potential customers and increase the awareness for your brand.
• Examples: introduce your brand & vision, explain your products, promote events.

Email Marketing to drive traffic

Boosting traffic and sales is the most common use case for email marketing.

Here is why

• Targeting segmented target groups with personalized offers will boost conversions.
• Thanks to state-of-the-art technologies you can send your newsletters at the right time to the right audience with outstanding results.
• You can scale your email marketing campaigns with little effort and maximize your ROI.
• Examples: deals, limited offers, welcome offers.

Email Marketing
for customer retention

Take new generated leads and customers down the funnel and maximizing your profits. Increase customer retention to augment the lifetime value of your customers.

Here is how

• Continue to build relationships with all new customers (customer retention/loyalty).
• Up-/Down-/Crosselling to generate more sales.
• Examples: Regular Newsletter, Loyalty Rewards, Business & Product Updates, Reminder, Birthday Emails.

4,48 bn email users

Will exist worldwide in 2024.

760% revenue increase

Can be reached with segmented campaigns.

4200% ROI

Total success!

Email Marketing Research

*Campaign Monitor: „2018 Email Marketing Industry Report”
**McKinsey: „Why marketers should keep sending your emails“
*** SalesCycle: “18 Essential Email Marketing Statistics: 2020 Edition
****Adestra: „How to Achieve Successful Email Marketing Engagement 2018

Benefits of Email Marketing

Targeted

Email Campaigns give you the chance to reach an ultra-specific audience with personalized campaigns.

Direct

Email marketing gives you a direct line to the email inboxes of your (potential) customers.

Generous

Newsletter not only give you enough space to fully present your message but it also provides you the full attention of your readers.

Mobile

Mobile email marketing allow consumers to do their research and make their purchases in a matter of seconds.

Scalable

The number of email users is far more than any other social media channel. Email marketing can be used to reach large audiences worldwide.

Measurable

Email Marketing allows you to track open, click-through and conversion rates. Real-Time results make it easy to spot how a campaign can be optimized.