mountain arrow

How to successfully use Email Marketing
for your business.

quote

"Email marketing has an ability many channels don’t: creating valuable, personal touches at scale."

David Newman

bullet point

Email-Marketing is a powerful way to maximize your online marketing efforts.

It can help you to strengthen your brand awareness, to drive traffic & sales, and to build long-term customer relationships.

bullet point

How to use Email Marketing

Increase Brand Awareness - Drive Traffic & Sales - Build Customer Loyalty
1

Increase Brand Awareness

and make your brand more visible

bullet point

Email Marketing
for brand awareness

Spread your message and leverage the direct connection to your potential customers per email.

Here is how

  • Use storytelling to combining facts with a narrative to deliver your message.
  • Address the needs of your potential customers to connect.
  • Reach thousands of potential customers and increase the awareness for your brand.
  • Examples: introduce your brand & vision, explain your products, promote events.
bullet point

Introduce your brand

Show latest products/services and transfer your brand identity & vision. Win the full attention of your audience and win trust.

Email
2

Drive traffic & conversions

and boost company growth

bullet point

Email Marketing to drive traffic

Boosting traffic and sales is the most common use case for email marketing.

Here is why

  • Targeting segmented target groups with personalized offers will boost conversions.
  • Thanks to state-of-the-art technologies you can send your newsletters at the right time to the right audience with outstanding results.
  • You can scale your email marketing campaigns with little effort and maximize your ROI.
  • Examples: deals, limited offers, welcome offers.
bullet point

Drive traffic & sales

Send personalized email campaigns to your ideal target audience and boost conversions.

Email
3

Build customer loyalty

and build long-term relationships with your customers

bullet point

Email Marketing
for customer retention

Take new generated leads and customers down the funnel and maximizing your profits. Increase customer retention to augment the lifetime value of your customers.

Here is how

  • Continue to build relationships with all new customers (customer retention/loyalty).
  • Up-/Down-/Crosselling to generate more sales.
  • Examples: Regular Newsletter, Loyalty Rewards, Business & Product Updates, Reminder, Birthday Emails.
bullet point

Improve the Customer Lifetime Value

Build up on your customer relationship and stay in touch. Drive your CLV with Up-/Down-/Crosselling campaigns.

Email
Question

Not convinced yet?

Then check out those impressive numbers and statistics

bullet point

4,48 bn email users

Will exist worldwide in 2024.

760% revenue increase

Can be reached with segmented campaigns.

4200% ROI

Total success!

bullet point

Email Marketing Research

59% of marketers see the most ROI from email*
Email Marketing Research

*Campaign Monitor: „2018 Email Marketing Industry Report”
**McKinsey: „Why marketers should keep sending your emails“
*** SalesCycle: “18 Essential Email Marketing Statistics: 2020 Edition
****Adestra: „How to Achieve Successful Email Marketing Engagement 2018

Light bulb

Email Marketing has even more benefits

bullet point

Benefits of Email Marketing

target

Targeted

Email Campaigns give you the chance to reach an ultra-specific audience with personalized campaigns.

send

Direct

Email marketing gives you a direct line to the email inboxes of your (potential) customers.

content

Generous

Newsletter not only give you enough space to fully present your message, but. It also provides you the full attention of your readers.

mobile

Mobile

Mobile email marketing allow consumers to do their research and make their purchases in a matter of seconds.

network

Scaleable

The number of email users is far more than any other social media channel. Email marketing can be used to reach large audiences worldwide.

chart

Measurable

Email Marketing allows you to track open, click-through and conversion rates. Real-Time results make it easy to spot how a campaign can be optimized.

rocket

Want big impact?

Contact us now!