New C-Level Executives and new visions at Audience Serv


  • Oliver Schmieder replaces David Pikart as Co-CEO, Ilja de Boer appointed as CRO at Audience Serv. With these changes, the C-Level of Audience Serv GmbH paves the way for the future.

Berlin, Germany, November 29th, 2022.

After 14 successful years, Audience Serv‘s founder and Co-CEO David Pikart is stepping down and handing over leadership to Oliver Schmieder. In addition, Ilja de Boer is appointed Chief Revenue Officer. With these changes, the C-level now consists of four motivated and future-oriented minds: Daniele Sampaolesi as Co-CEO; Oliver Schmieder as Co-CEO; Carlo Biondo as COO, and Ilja de Boer as CRO.

After a little over fourteen years, founder David Pikart is retiring from the company. Since 2008 he has acted as CEO and later Co-CEO and was primarily responsible for the company's finance, HR and marketing functions. "Leaving Audience Serv was a big and difficult decision for me. I look back on 14 wonderful years in which we have created a fantastic team and culture. Over the years we have mastered many challenges, worked on new business lines and we were always driven to refine our solutions and find new innovative ones. I am very proud that we have grown organically and steadily into the company we are today. But I think it's time for a new company chapter that calls for new strategies, new approaches and a new vision. So I am happy to hand over my position to Oliver and I wish Audience Serv nothing but the best for the future”, says David Pikart, founder and former Co-CEO of Audience Serv.

Audience Serv defines a new vision for the next chapter

With the changes in top management, Audience Serv is positioning itself strongly for the future in order to prepare for the constantly changing market conditions. The aim is to continue to offer customers and partners innovative solutions for acquiring new customers and generating leads, while creating even more effective, quickly adaptable and data-driven products.

The acquisition of Emailbidding by Audience Serv in January 2022 has already laid the foundation for a realignment. Audience Serv aims to take the email marketing industry to the next level with revolutionary, modern and data-driven solutions that enable advertisers to target their ideal audience more accurately, increase their ROI and win new customers.

The new Co-CEO of Audience Serv, Oliver Schmieder, has been working in email marketing since 2012. He has over 10 years of experience in management positions in companies with up to 100 employees, including 4 years in sales management and 6 years as managing director. His commitment as a team leader and his belief in the fruitful collaboration of artificial and human intelligence were key to his appointment as Co-CEO. With all his management experience and his Master of Science in Management & Leadership, he will lead the company into the next chapter and envisage new major projects and strategic focus areas.

There is also another big news: Ilja de Boer has been appointed CRO at Audience Serv. Ilja de Boer has been part of Audience Serv since 2019. Previously, as Senior Vice President Global Sales, he was responsible for the strategic development and implementation of global sales goals. As the new CRO, his tasks will go beyond classic sales. From now on, Ilja will be responsible for all projects and departments that have a direct impact on the company's sales in order to ensure the continued growth of Audience Serv and its customer tree.

"We wish David Pikart all the best for the future and are grateful for his great work," says Daniele Sampaolesi, Co-CEO of Audience Serv. "It is very difficult to let go of someone as important and formative as David Pikart. At the same time, we are pleased that Oliver and Ilja will be part of the C-level of Audience Serv with their years of experience and expertise. Their importance to us is crucial, since the company is about to enter the next huge phase of growth.”


About Audience Serv
Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 100 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
More information: www.audienceserv.com

Press contact
Grégory Armansin
Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv did it again and won the Deloitte Technology Fast 50 Award for the 3rd time in a row!


Berlin, Germany, November 14th, 2022.

Audience Serv has again won the Deloitte Technology Fast 50 Award - this time for the third year in a row. With the award, Deloitte honors the 50 fastest growing technology companies. 50 companies are selected for the renowned ranking based on percentage sales growth over the past four financial years. This time Audience Serv ranks 50.

The continued growth of Audience Serv is a direct result of its innovative solutions for acquiring new customers and generating leads. With new platforms for vertical based lead generation such as The Advisr, the international specialist for new customer acquisition launched another owned and operated platform for generating highly qualified hot leads this year. With self-operated online portals, Audience Serv brings together the targeted demand for offers from end consumers and the appropriate offers from advertisers. The Advisr is currently active in several European countries such as Spain, France and the UK, but expansion into other markets is also planned.

Other factors in this development were the increasing number of customers on the European market due to good sales strategies and the excellent performance of Audience Serv's innovative products in the DACH region. The human resources department also contributed to the significant growth of the company by hiring new talents with high professional competence and remarkable commitment.

The third Deloitte Technology Fast 50 Award in a row gives reason to believe in the decisions made and to stay in this course. Daniele Sampaolesi, co-founder and CEO of Audience Serv, conceives the award as "the result of hard work and the courage to constantly innovate. The importance of having a clear vision of the future and being open to change are crucial in performance marketing. I would like to take this opportunity to thank the entire team for their commitment and flexibility. This award honors us all.”

An overview of all Technology Fast 50 Award 2022 winners can be found here.


About Deloitte
Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. With 175 years of hard work and commitment to making a real difference, our organization has grown in scale and diversity—approximately 334,000 people in 150 countries and territories, providing these services—yet our shared culture remains the same. Our organization serves four out of five Fortune Global 500® companies.

About Audience Serv
Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 100 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
More information: www.audienceserv.com

Press contact
Grégory Armansin
Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv's new Owned & Operated Portal for Vertical Based Lead Generation is in full swing


Berlin, Germany, November 3rd, 2022.

Audience Serv, the international specialist in new customer acquisition, launches another innovative solution for its customers: Vertical Based Lead Generation.

The portal operated by Audience Serv itself, called The Advisr, enables its users to get the best offers from various industries – such as electricity, finance, telecommunications or insurance.

Benefits for advertisers and how it works

With self-operated online portals, Audience Serv brings together the targeted demand for offers from end consumers and the appropriate offers from advertisers. After entering certain customer data, which is checked and matched with the needs of advertisers, users receive the most relevant offers. Advertisers benefit from hot leads with a high conversion rate. Since the portal is operated by Audience Serv itself, there is no additional work for advertisers.

Other advantages are that high-quality leads are generated from multiple traffic sources and are already pre-qualified according to certain criteria. Since these leads are informed directly about new offers, the ROI for advertisers is correspondingly high, which in turn leads to the highest possible conversion rate with the lowest possible effort.

Additionally, Audience Serv provides real-time reports and dashboards for all of this. A simple integration of all data in CRM platforms via API also provides an even better overview.

All of the data is collected on Audience Serv’s portals in compliance with GDPR and explicit opt-in for 3rd party use.

Origin and Outlook

Mauro Ferreira, Business Development Manager at Audience Serv, is responsible for the planning, implementation and further optimization of this promising project. In his opinion, The Advisr has enormous future potential: “User-friendliness is becoming more and more important. We will therefore expand the portal to more and more areas in order to be able to offer users as much as possible in one single place. It is our top priority that The Advisr ensures the highest level of trust for all parties involved. Trusting relationships with advertisers and users are clearly in the foreground here.”

The Advisr is currently active in several European countries such as Spain, France and the UK. Expansion into other markets is also planned. "Thanks to the user-friendliness, our know-how and many other advantages, the number of advertisers and users will increase significantly," predicts Mauro Ferreira.

The new owned & operated portal for Vertical Based Lead Generation is thus another innovative solution for lead generation from Audience Serv in addition to the standard, premium and exclusive solutions.


About Audience Serv
Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
More information: www.audienceserv.com

Press contact
Grégory Armansin
Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv honored as FOCUS growth champion 2023!


Berlin, Germany, October 24th, 2022.

Audience Serv, the international specialist for customer acquisition, has been listed again as one of Germany's fastest growing companies by FOCUS Business in cooperation with the market research institute Statista.

The prestigious annual ranking by FOCUS Business lists 500 German companies with particularly high revenue growth, awarding them at the same time as growth champions. In the 2023 ranking, Audience Serv ranked 14th in the advertising, marketing & media industry, which is remarkable as only 26 companies in this branch of industry made the top 500.

Already in the last year, Audience Serv was honored as one of the growth champions by Focus Business. This second award in a row is the result of several innovative direct marketing solutions, reliable services and high-quality data.

"This award makes us very proud and at the same time it recognizes the ambitions of the entire team," says Daniele Sampaolesi, Co-CEO and Co-Founder. "With our intelligent proprietary algorithms and programmatic techniques, we keep getting better at what we do and thanks to all of our loyal customers we can grow even further together with them."

To determine the growth champions 2023, 12,000 companies with significant employee or sales growth were filtered out of around two million companies entered in the commercial register. The participating companies disclosed their certified sales development for the years 2018 to 2021 and an average annual growth rate was calculated. At the end, the 500 fastest-growing companies are listed as ‘growth champions 2023’.

Find further information on the methodology at:
https://focusbusiness.de/wachstumschampions/methodik

The full list of the growth champions 2023 can be found here:
https://focusbusiness.de/wachstumschampions/suche/werbung-marketing-und-medien/deutschland


About Audience Serv
Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 100 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
More information: www.audienceserv.com

Press contact
Grégory Armansin
Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


FT1000: Financial Times names Audience Serv one of Europe’s fastest-growing companies


  • The international customer acquisition specialist Audience Serv has made it into the FT1000 ranking of the Financial Times, a list of the fastest growing companies in Europe.

Berlin, March 2nd, 2022.

On March 1, 2022, the 6th edition of the "FT1000 - Europe's Fastest Growing Companies 2022" was published by the Financial Times in cooperation with Statista. The top-class ranking recognizes European companies that achieved outstanding revenue growth between 2017 and 2020. With a growth rate of 339.50%, Audience Serv ranks place 466.

The FT1000 award caps an incredibly successful year 2020 for Audience Serv. The company has not only grown in organic sales, but also in its number of employees, its customer base and its solution portfolio. Audience Serv also has big plans for the future. With the recent acquisition of email marketing marketplace Emailbidding, Audience Serv is expanding into new markets and planning to transform the email marketing industry. The highly effective Emailbidding platform connects advertisers and publishers, simplifies the acquisition of new customers by email and promises a high ROI.

“We are incredibly proud to be recognized in such a competitive list. For us, the award represents success and motivation in equal measure and underlines our strength as a specialist in winning new customers. Our strong value proposition and unrivaled technologies differentiate us from our industry peers. By leveraging our innovative algorithms, we enable marketers to scale their customer acquisition strategy and reach the right audience,” commented David Pikart, Co-Founder and Co-CEO of Audience Serv.

The ranking of the FT 1000 was created in a complex process together with the German research institute Statista. The listing highlights European companies that achieved the highest compound annual revenue growth rate between 2017 and 2020. The minimum growth rate (CAGR) required to be recognized was 36.5 percent.

The ranking is available in the print edition of the Financial Times (March 21, 2022) as part of a special report entitled "FT1000: Europe's Fastest-Growing Companies". The full list of FT1000 and more information on the ranking is also available online at: https://www.ft.com/ft1000-2022.


About Audience Serv
Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
More information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv acquires Emailbidding


Berlin, Germany, January 25th, 2022.

Audience Serv, an international customer acquisition and lead generation specialist, continues its international expansion with the acquisition of Emailbidding, an email marketing marketplace based in Porto. With a state-of-the-art algorithm, the email marketing platform provides best results for its clients. Emailbidding has been created and developed within Impacting Group, which is a holding for digital businesses. The acquisition brings together over 21 years of experience, worldwide operations, and more than 130 Million subscribers.

Since 2012, Emailbidding has offered a web-based self-service platform that enables advertisers and agencies to acquire new customers via email. The user-friendly platform offers self-service but also managed service with full control over its own campaigns. In addition, the platform avoids the duplication of users, which makes email marketing campaigns much more cost efficient and protects brand reputation. Both of these aspects are very important when working with multiple publishers. Due to the similar solution approaches of Audience Serv and Emailbidding, the synergies of the acquisition promise great potential for further business growth. The team of Emailbidding will remain in place.

Emailbidding revolutionizes email marketing

The highly effective Emailbidding platform revolutionizes email marketing. Advertisers can set up email campaigns themselves and send them to their ideal target audience via a verified email publisher network. With full control over budget, target audience, campaign period, etc., campaigns are automatically optimized. Within the managed service, experienced campaign managers will handle the setup of all campaigns, creation of HTML templates, and campaign optimisation on a daily base in order to reach and exceed the goals of clients.

In addition, the platform convinces with powerful reporting and intelligent algorithms. Real-time analytics help closely track campaign performance and optimize it as needed. Users are analyzed based on characteristics and behavior. An automatic matching process assigns the most relevant campaigns to each user. Based on a "bidding model", campaigns for the same target group compete with each other. The campaign that is most relevant to the end user and with the highest bid, set by the advertiser, wins a higher position in the competition and has preferential access to audiences. Email campaigns that have been sent with Emailbidding show 4 times higher CTRs compared to conventional email marketing sending and targeting techniques. The unique approach guarantees a high ROI for advertisers and publishers.

"We are pleased to welcome Emailbidding and its team to the Audience Serv family. Emailbidding's platform and experts complement our solutions and expand the service portfolio for our clients." said David Pikart, Co-Founder and Co-CEO of Audience Serv. "The platform focuses on providing a scalable email marketing solution. Audience Serv and Emailbidding are striving to make B2C customer acquisition via email as easy and effective as possible. Therefore, we are very happy to drive our innovative email marketing platform with Audience Serv’s power and support. It's great to be part of the Audience Serv group. " Ana Cunha, CEO of Emailbidding , continues. "We are very pleased with the plans Audience Serv has for Emailbidding, enabling it to reach a worldwide relevance in the transformation of the email marketing industry, as it was designed since inception.", concludes Nuno Morais Impacting's Managing Partner.

More information about Emailbidding is available at www.emailbidding.com.


About Audience Serv
Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
More information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv again wins Deloitte Technology Fast 50 Award


  • Audience Serv is once again one of Germany's fastest growing technology companies of the year.

Berlin, Germany, November 19th, 2021.

Audience Serv has won the Deloitte Technology Fast 50 Award, making it Deloitte's prestigious ranking for the second year in a row. With the award, Deloitte honors the 50 growth champions of the tech industry, based on their percentage revenue growth over the past four fiscal years. Audience Serv ranks 36th in the Deloitte Technology Fast 50 2021.

A key factor in this success was the LiveSend technology developed in-house. This innovative email marketing solution enables highly personalized email campaigns to be sent to the right target group. With a programmatic advertising technique, the algorithm analyzes more than 100 user characteristics to segment the ideal recipients for email campaigns. This approach achieves outstanding open rates and click-through rates, outperforming traditional email marketing results and increasing the efficiency of marketing campaigns. Thanks to LiveSend, companies can make the best use of their budget and increase their marketing ROI.

David Pikart and Daniele Sampaolesi, both founders and CEOs of Audience Serv, see the renewed ranking in the Deloitte Technology Fast 50 as a great honor: "The fact, that we are among the top 50 technology companies in Germany for the second time in a row once again confirms our philosophy and vision. Performance marketing is constantly evolving and continuously asking for new, innovative solutions that drive the digital world forward. We are very proud that we can contribute to this progress with our unique, data-driven algorithm LiveSend and help marketing decision makers reach their goals more effectively and faster."

The great importance of digital progress is also emphasized by Dr. Andreas Gentner, Partner and Industry Lead Technology, Media and Telecommunications at Deloitte: "While digital technologies were still a nice-to-have a few years ago, the picture is now very different: it is now impossible to imagine a majority of companies without digital technologies, because they make companies fit for the future and provide them with innovative means to successfully meet the challenges of our time."

An overview of all Technology Fast 50 Award 2021 winners can be find here.


About Deloitte
Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. With 175 years of hard work and commitment to making a real difference, our organization has grown in scale and diversity—approximately 334,000 people in 150 countries and territories, providing these services—yet our shared culture remains the same. Our organization serves four out of five Fortune Global 500® companies.

About Audience Serv
Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
More information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv honored as FOCUS growth champion 2022


Berlin, Germany, October 22nd, 2021.

Berlin, Germany, October 22nd, 2021— Audience Serv has been named growth champion 2022 by FOCUS Business and the market research institute Statista. The customer acquisition specialist, who more than quadrupled its revenue in the period from 2017 to 2020, ranks fourth place in the area of advertising, marketing, and media.

Together with the market research institute Statista GmbH, FOCUS Business annually awards 500 German companies with particularly high revenue growth as growth champions. Only 16 companies from the fields of advertising, marketing, and media are among the top 500 companies with the highest turnover this year.

The continued dynamic growth has been driven by innovative direct marketing solutions, reliable services, and high-quality data. Based on that, Audience Serv has successfully supported marketing decision-makers in acquiring new customers and generating leads since 2008.

Daniele Sampaolesi, Co-CEO and Co-founder of Audience Serv: “We are proud of the award and we owe the steady growth in particular to our loyal customers and our dedicated team. The last two years have been a great challenge for all of us, but they also brought many opportunities. So it makes us even more proud that we were able to maintain and even increase our sales significantly."

This is how FOCUS determined the growth champions 2022: To determine the growth champions 2022, the 15,000 companies with the highest turnover were invited to participate from around 2 million companies registered in the commercial register. For all 1,655 participating companies, an average annual growth rate was calculated from the certified sales from 2017 and 2020. The 500 fastest-growing companies were named growth champions 2022.

Find further information on the methodology at: https://focusbusiness.de/wachstumschampions/methodik.

The full list of the growth champions 2022 can be found here: https://focusbusiness.de/wachstumschampions/suche/werbung-marketing-und-medien/deutschland.


About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv appoints new VP Monetization


  • Jamie Dinh appointed as new VP Monetization at Audience Serv

Berlin, August 12, 2021.

Audience Serv, an international targeting specialist, announced the appointment of Jamie Dinh as Vice President Monetization. In her new role, Jamie Dinh is responsible for the management of large scale email marketing strategies for different markets. Besides, she will be in charge of the measurement and optimization of campaign performances. With this new position, Audience Serv aims to drive execution and business results. Jamie Dinh reports to Carlo Biondo, COO of Audience Serv.

“Jamie has contributed a lot to our success at Audience Serv over the past few years. With her expertise, her reliability and her excellent leadership skills, she has helped us to optimally use and monetize extensive data pools. We are very happy to have Jamie in our top management and we look forward to keep growing with her thoughtful input. " Says Carlo Biondo, COO of Audience Serv.

Jamie Dinh has been with Audience Serv since 2017. While she joined as Sales Manager, she later oversaw the international team of campaign and account managers as Head of International AMs and CMs. With her insight from different markets and her effective collaboration with other departments she identified new opportunities and developed new Go-to-Market strategies. As Head of International AMs and CMs, Jamie was responsible for the international market. With her promotion to VP Monetization she now is also in charge for the DACH market. Jamie Dinh before worked as International Sales Team Leader at ExperTrans Europe.


About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv announces new Senior Vice President Global Sales


  • Ilja de Boer appointed as Senior Vice President Global Sales

Berlin, May 5, 2021..

Audience Serv announces the appointment of Ilja de Boer as Senior Vice President Global Sales. In his new role, Ilja will coordinate the company’s global sales efforts and explore new potential opportunities to boost business growth.

Previously, Ilja de Boer served as the Vice President EMEA at Audience Serv. In his new position as Senior Vice President of Global Sales, Ilja de Boer will be responsible for the development and execution of strategies to achieve global revenue targets across multiple verticals. Ilja de Boer joined the company in 2019 and has more than two decades of experience in the Sales Marketing industry. The top management team is completed by David Pikart (Co-Founder and Co-CEO), Daniele Sampaolesi (Co-Founder and Co-CEO), and Carlo Biondo (Co-Founder and COO).

“Ilja has shown an impressive ability to lead many successful initiatives and a high-performing sales team during the last years. We are delighted to have him in our executive leadership team.” said Daniele Sampaolesi, Co-Founder & Co-CEO at Audience Serv. “He embodies the mission of the company and we are sure, that we can further strengthen our presence as customer acquisition specialist with his contribution as Senior Vice President Global Sales.”

"Audience Serv is the largest direct email publisher in the EU and I’m proud to be part of the company. Our continued growth shows the rising demand for quality traffic and underscores the ability of our team to deliver successful campaigns for our clients. I’m excited to grow our customer base and to work on new projects and strategies”, Ilja de Boer said.

Ilja de Boer started his professional career in 2010 as Sales Manager at DM Media in the Netherlands. In the following years, he took over several leading positions in sales and marketing being responsible for the overall marketing results of different companies. Ilja de Boer holds a degree in business administration as a Bachelor of Science from Amsterdam University of Applied Sciences, Netherlands.


About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv launches new performance network “Karma Performance Network”


Berlin, April 19, 2021.

The customer acquisition specialist Audience Serv has launched its new performance marketing network “Karma Performance Network”. Building on a strong reputation as a direct marketing publisher, Audience Serv initiated its new affiliate network to enable publishers and advertisers to expand their business with a new platform.

“Over the past years, we formed a big network with business partners and brands. With Karma Performance Network we aim to connect those two parties to help them to drive growth goals and capabilities. Bringing verified traffic sources and high-converting campaigns together is a win-win for everyone.” Says Carlo Biondo, COO at Audience Serv.

Data-driven Marketing Campaigns
KPN leverages state-of-the-art technologies and tracking solutions to make data-based marketing decisions easier and promotions more effective. The performance-based model offers a low-risk and sustainable approach assuring transparent and optimized payments. Real-time reporting enables users to track campaign performances and refine campaigns immediately.

The affiliate network gives exclusive access to data sources worldwide. llja de Boer, SVP Sales Global Sales at Audience Serv, comments “Currently Karma Performance Network offers a global reach of more than 300 Mio users and we expect to grow even further. The network enables companies of each vertical to scale campaigns globally and drive sales.”

Network of trusted partners
As a targeting specialist, Audience Serv pays great attention to compliance and high-quality data. Affiliates adhere to strict compliance guidelines and are verified by Audience Serv itself. “To run successful campaigns, qualified traffic sources are essential. Therefore, we only work with reputable partners to guarantee the best outcome and high-quality leads for our advertisers. Our goal is to provide an extensive but qualified network.” comments Daniele Sampaolesi, Co-Founder & Co-CEO at Audience Serv.

Establishing Karma Performance Network is another step in the company's mission to help brands reach the ideal target group and to realize their marketing goals. The affiliate network will play an impactful role in making highly-targeted marketing campaigns even more accessible.

Karma Performance Network is open for applications. You can find more information at www.karmaperformancenetwork.com.


About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv strengthens top management and appoints two new Vice Presidents


  • Karsten Eckhardt appointed as VP Data Analysis & Deliverability and Tobias Vogel becomes VP Lead Generation

Berlin, January 21, 2021.

With the appointment of Karsten Eckhardt and Tobias Vogel as Vice President, Audience Serv strengthens its top management at the beginning of 2021. As VP Data Analytics, Karsten Eckhardt is responsible for monitoring business data. In addition, he is in charge of the technical and strategic development and deployment of campaign management and deliverability. Eckhardt wants to optimize data management through close cooperation with Account and Campaign Management, the Lead Engineers, and Deliverability Team. Karsten Eckhardt reports to Carlo Biondo, COO of Audience Serv. With his appointment as VP Lead Generation, Tobias Vogel is now responsible for strategic planning as well as direct and indirect sales activities in the lead generation division. Vogel intends to use his expertise to further strengthen Audience Serv's market position. Tobias Vogel reports to David Pikart, founder and Co-CEO of Audience Serv.

“With Karsten and Tobias joining our top management, we can continue to expand our lead generation solutions and further optimize our data management. Both areas are essential for Audience Serv's market position. Not only have they proven their expertise in recent years, but also their ability to successfully implement short and long-term goals. That is why we see both of them as ideal choice for these positions.” Says David Pikart, founder and Co-CEO of Audience Serv.

Karsten Eckhardt has been working as data scientist for Audience Serv since 2018. In his role, he supports the company with data-driven and analytical processes in order to ensure and further optimize the database quality of the targeting specialist Audience Serv. Eckhardt previously worked as an analyst in the Credit Risk Management Advisory & Innovation department at Commerzbank AG in Frankfurt.

Tobias Vogel has been with Audience Serv since 2019. Since he joined as Head of Lead Generation, he is in charge of the development and management of the online lead generation division. With his conceptual and strategic responsibility, Tobias Vogel develops customer strategies to efficiently exploit sales potential. Prior to that, he was Marketing Executive at WD-40 Company and Sales Marketing Manager at AdSalsa.


About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv achieves 41st place in Technology Fast 50 - Germany's fastest growing technology company


With 167% growth, Audience Serv made the 41st place of the Deloitte Technology Fast 50 Award 2020 Germany.

Berlin, Germany, December 10th, 2020.

Audience Serv received the Deloitte Technology Fast 50 Award. The rankings are based on the percentage of sales growth over the last four financial years [2016-2019]. Audience Serv achieved a growth of 167% during this period. The 'LiveSend' technology developed in-house by Audience Serv made a significant contribution to this growth in sales.

LiveSend is an innovative email marketing solution that works on the principle of programmatic advertising. By analyzing over 100 user characteristics, personalized advertising messages are transmitted in real time to ultra-selected target groups. This approach achieves outstanding opening and click rates that exceed the results of classic email marketing and increase the efficiency of marketing campaigns.

David Pikart and Daniele Sampaolesi, managing directors of Audience Serv, rate the sales growth rate of 167% percent over the past four years as particularly positive. David Pikart explains, “We are very proud that Audience Serv is one of the winners of the Technology Fast 50 Awards 2020. The award shows us that the courage to innovate and implement new ideas pays off. With LiveSend we have created a solution that optimizes classic email marketing through data-driven and programmatic approaches and makes it much more efficient. Of course, I would like to take this opportunity to thank our fantastic team and our customers who made this success possible."

The winners of the Deloitte Technology Fast 50 show with their products and services how innovations and entrepreneurial success can be combined, ”explains Dr. Andreas Gentner, Partner and Head of Technology, Media & Telecommunications EMEA at Deloitte. “I wish our participants and award winners all the best for their entrepreneurial future. Your success is optimistic for Germany as a tech location.“


About Deloitte
Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. With 175 years of hard work and commitment to making a real difference, our organization has grown in scale and diversity—approximately 312,000 people in 150 countries and territories, providing these services—yet our shared culture remains the same. Our organization serves four out of five Fortune Global 500® companies.

About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 80 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv named as one of the World’s Top Direct Marketing Providers by Clutch


Berlin, December 9th, 2020.

Audience Serv has been recognized as one of the top direct marketing companies by Clutch, a leading B2B rating and review platform.

Headquartered in Washington, D.C, clutch.co published its annual ranking of the top advertising and marketing agencies as part of its 2020 Global Leaders Awards. Based on verified client and online reviews, a dedicated team of well-educated analysts compiled in-depth research in order to feature 300 companies across 20 categories in advertising and marketing in this year’s report.

“We’re proud to be recognized as a leading direct marketing company by clutch.co. This award is the confirmation of all our efforts to provide excellent data-driven and programmatic email marketing solutions, that help companies to grow. Our team is constantly refining our techniques and targeting approaches in order to exceed client expectations. And the award along with the great reviews drive us even more in doing so.” Daniele Sampaolesi, Co-CEO Audience Serv.

Clutch.co increases brand recognition by highlighting individual company profiles on its website. Company profiles are equipped with a basic description, portfolio, and reviews of former clients. This way, clutch creates an honest and trustworthy source for B2B companies. That is why it’s an honor for Audience Serv to be recognized as one of the top service providers in 2020!

If you’re looking for award-winning direct marketing, contact us today!


About Clutch
Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest-growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.

About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 80 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


ASX: Reach more than 100 Mio potential clients in just a few clicks


Berlin, November 05th, 2020.

The 'self-booking' email marketing platform ASX brings direct marketing to a new level. From now on, companies can automatically send their campaigns to GDPR-compliant, external databases. With ASX (Audience Serv Exchange), Audience Serv is revolutionizing customer acquisition via email. The highly effective platform makes booking and managing email campaigns easier than ever.

Highly targeted email campaigns in a few simple steps

ASX is an online email marketing platform that enables companies to send their own email campaigns to millions of potential customers in just a few clicks. The user-friendly dashboard helps to set up email advertising campaigns and to offers various segmentation options to reach the right audience. While advertisers have full control over budget, target group, campaign period, etc., the campaigns are automatically optimized. All available user data was collected in compliance with the GDPR and is part of Audience Serv's verified data pool.

“We’ve been helping companies generate leads and new customers for over 12 years. We are pleased to introduce ASX, an automated email marketing tool that will help companies from all industries to optimize their marketing potential and simplify processes.” comments Oliver Schmieder, Vice President DACH at Audience Serv.

The budget under full control

The platform is based on a “bidding model”. Accordingly, campaigns with the same target group compete with each other. The campaign with the highest bid, which is set by the advertiser, wins the send-out. Budgets can be adjusted at any time. In addition, a powerful real-time analysis provides information on campaign performance. This way, users are up to date with important metrics such as opening rate, click rate, revenue, etc.

"ASX enables advertisers to automate email send-outs to external and verified databases and to optimize marketing campaigns at the same time. This way, companies can achieve their acquisition goals in a simple and effective way." Oliver Schmieder continues.

ASX is available now. You can find more information at www.audienceserv.com/asx


About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 80 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Tourism Marketing


Berlin, 18. February 2020.

The first three months of each year play a special role in the tourism industry. While new budgets, offers, and discounts are set from November each year, the most important tourism fairs will be held in the first quarter, such as the ITB in March. As the new travel season is starting, many questions may come up for travel providers. How should you create your campaign to reach as many people as possible? What is the right target group? And should you focus on early bird deals or last-minute offers? Don't worry, we have answers to your questions. Keep in mind the following tips to make your next email campaign a success!

Different tourist - different approach

In order to be successful in the travel industry, it is important to define the right target groups for your campaigns. Keep in mind, that every tourist is different. Basically, you can differentiate between four types of travelers:

Relaxation seeking travelers are often pensioners or (young) families, who make e.g. Beach holidays in warm countries or wellness holidays in the cold winter months. Vacation types in this category are often "repeat offenders" who like to go to familiar places or hotels where they have already been. Looking back to positive experiences, the traveler is hoping for another great trip. As a travel provider, you can reach this kind of passenger using artificial intelligence to target the right audience with your email campaign. In doing so, target groups can be formed based on historical location data in order to send e-mails with corresponding discounts for repeated visits to the respective customers. Also, package deals are suitable for this customer group. Young families and pensioners are happy to take the offer of complete packages with all-inclusive deals. This way of traveling avoids unpleasant stress when planning the holiday because accommodation, transport, and food are already arranged in advance.

Active and sports vacationers usually consist of active singles or couples, who enjoy e.g. surfing, hiking or skiing trips. Also, vigorous retirees are interested in active trips. This category also includes the current trend of traveling by caravan/camper, which is also ideal for holidays with dogs or families. Since the travelers in this category are often close to nature, a very visual newsletter is suitable for this target group. Showing pictures of beautiful landscapes or emotional travel videos, travel companies can actively promote their activities and give inspiration to their customers. Since this target group is very active and often on the go, it makes sense to send the newsletter exactly when the email recipient is online. This way you can reach an individual user at the ideal moment, where he or she is open for the information and offers you want to communicate.

The third one is the cultural travel type. This category includes people of all ages, for whom the cultural aspect is paramount. The design of those trips is very diverse - from city trips and language courses to exhibitions to concerts and festivals. So for this target group, it's essential to narrow down exactly who should be reached to make sure your email marketing campaign will be a success. For example, people who like city trips are usually open to last-minute bargains in newsletters, while trips to concerts tend to long-term planning. Also, the tonality of your e-mail needs to be clearly differentiated. Since language trips are usually booked by parents of under-age teenagers, the personalized address has to be more formal than e.g. for festival offers, which are mostly booked by young adults.

Apart from the mentioned ‘leisure’ travel types, there are two more niches within the travel industry, that should be mentioned as well. The business travel industry has been growing for years. Whether employees are traveling for meetings, training or trade fairs - they are most likely interested in centrally located hotels, that offer comfortable rooms including breakfast. As business meetings are often planned in the short-term, this travel type is the perfect target for last-minute offers, whereby employees like to take advantage of given budgets as per company travel policy.

Another specific travel niche is medical tourism. People of this category plan their trips for inpatient and outpatient treatments in advance. Usually, the target group plan to stay at an accommodation near the hospitals, clinics or specialists to avoid unnecessary stress. To make your EMail campaign appealing, it’s worth offering accommodations meeting those criteria. Another advantage is to implement images of clean and calm rooms, which transfer the impression of a perfect place for recovery.

Finally, we come to the last category of travel types: cruise holidays. While the main target group consists mainly of senior citizens, the demand for niche cruises, e.g. Party, hard rock or LGBTQ cruises, is increasing. Due to the many possibilities that a cruise offers, people from this category often get information from the travel agency, but ultimately use cheaper online travel providers to book their vacation. E-mail marketing and newsletters can be used to refer to offers in travel agencies as well as websites, while the online bookings generated afterward can be directly traced back to them through cookie tracking.

Meet the requirements of different vacation types

As described, vacation types can be classified by different goals of travelers. However, it needs to be stated that a clear classification is not possible. Current trends show that many travelers love to combine different elements of all vacation types. For example, it is common to book a relaxing holiday, which includes exciting activities. In order to set up the best online marketing strategy for your email campaigns, you need to create offers that meet the requirements of different customers. That could be e.g. a trip in the motorhome to the most exciting festivals of the coming year or a ski trip that ends the sporty day in a relaxing wellness hotel. This principle can be applied particularly well in the area of cruises, as there are plenty of opportunities on board to offer all kinds of entertainment, sports, and wellness so that all types of holidays can be addressed equally.

“E-mail is an excellent marketing tool for this type of combination trips. E-Mail Strategies are extremely successful thanks to their high personalization options. No matter what vacation type your (potential) clients are, whether they prefer to go to countries they have already been to, or whether they are interested in early bird or last-minute offers - with e-mail campaigns it is possible to reach people with the ideal address.” says Dirk Bellinghausen, email marketing specialist for tourism and key account manager at Audience Serv.

If you have any further questions about email-marketing for the travel industry, please contact us the ITB Berlin 2020. We are there as a partner and sponsor of the eTravel World in the area of digital marketing. You can find us at booth 144C in hall 6.1.


About Audience Serv
Audience Serv is an international audience targeting and performance marketing specialist active in more than 20 countries globally, with offices in Berlin, Munich, Singapore, Hanoi and Barcelona. More than 70 audience experts are currently working on developing segmentation techniques to enable precise audience targeting. Using machine learning and artificial intelligence, the company, founded in 2008, is taking direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv acquires Karma Response


  • Strategic expansion of the portfolio

Berlin, 20 March 2019.

Audience Serv, an International Audience Targeting and Performance Marketing Specialist with offices in Berlin, Munich, Singapore and Hanoi, announces today it’s continued international expansion with the acquisition of Karma Response, an e-mail marketing specialist headquartered in Barcelona.

Founded in 2017 by Daniele Sampaolesi and Carlo Biondo Amat, the company operates as an international online publisher and email marketing expert, developing its own innovative approach to automated campaign execution. Both founders will assume management roles within Audience Serv, Sampaolesi as the new Managing Director and Biondo Amat taking on the newly created role of Chief Operating Officer.

Commenting on the acquisition, Daniele Sampaolesi said, "Audience Serv is a strong, well-established and well-managed company. I am delighted with the integration of Karma Response into AudienceServ and to remain on board as Managing Director."

"We are delighted that Karma Response and its employees are now part of the Audience Serv family," said David Pikart, CEO and Founder of Audience Serv. "Karma Response has developed cutting edge proprietary technology that gives our approach to Programmatic E -Mail further strength. The acquisition will allow us to further extend our strong position in the European market while further rounding off our portfolio."

As CEO, David Pikart will continue to focus on the strategic direction and development of Audience Serv globally.


About Audience Serv
Audience Serv is an international audience targeting and performance marketing specialist active in more than 20 countries globally, with offices in Berlin, Munich, Singapore, Hanoi and Barcelona. More than 50 audience experts are currently working on developing segmentation techniques to enable precise audience targeting. Using machine learning and artificial intelligence, the company, founded in 2008, is taking direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv names new Vice President Business Development


Singapore, 17 January 2019.

Audience Serv announces that it has appointed Paul Sage as Vice President of its global Business Development operations. In his new role, Paul will drive the global growth of the company, exploring new potential markets and partnerships.

Prior to Audience Serv, Paul was Country Manager for Australia at eGENTIC, a global performance marketing business. In this role he was responsible for Australian operations, the largest market for eGENTIC in the Asia-Pacific region, as well as taking on regional responsibility as Head of Data Partnerships for APAC. With more than five years’ experience at eGENTIC as well as a further ten years publisher experience in Australia and Singapore he has built a strong global network.

“I have great pleasure in welcoming Paul into the Audience Serv family. With his proven track of record working several years in the field of digital & business development I am confident that he will excel his new role as VP Business Development,” says David Pikart, Audience Serv CEO.

“I’m excited to be part of an ambitious and rapidly growing company and I can’t wait to see what we can achieve together“ commented Paul.


About Audience Serv
Audience Serv is an international target group specialist with offices in Berlin, Munich, Singapore and Hanoi. Over 50 audience experts are working on developing the perfect method for target group segmentation in more than 20 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Email for you


  • Audience Serv introduces new product LiveSend
  • Programmatic Advertising via email

The idea of approaching a micro selected Target Audience with highly personalized content resulting in high click-rates was more or less a dream in the Digital Marketing world. Audience Serv, the international target group specialist, is introducing a new Email Marketing solution that makes this dream come true.

LiveSend is based on Programmatic Advertising. The email content is created and customized according to the internet behaviour of the user. For example, an user only receives travel advices for Vietnam after he was searching for flights to Vietnam.
This results in high efficiency and no waste circulation, since the message reaches relevant audiences only that qualified themselves. To assure compliance with regulations and laws all send-outs are permission based.

Realtime-Send-Outs that boost your click rates
Through insights of internet users Audience Serv analyses the best timings, when an individual user is online and most likely opening his or her emails. Besides personalized content, the LiveSend algorithm makes use of more than 100 data touchpoints that can be used for content customization and delivering timings of each individual email send-out which boosts Open- and Click-Rates.
LiveSend is the perfect tool for advertisers to reach best performances with highly targeted email campaigns.

LiveSend is available now. Find more information on our website www.audienceserv.com


About Audience Serv
Audience Serv is an international target group specialist with offices in Berlin, Munich, Singapore and Hanoi. More than 55 audience experts are working on developing the perfect method for target group segmentation in 19 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Further Information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv acquires mailcommerce


  • Strategic development of the portfolio
  • Founder Yalcin Cetin becomes Managing Director DACH

Berlin, 10 July 2018.

Audience Serv, an international media agency with offices in Berlin, Munich, Singapore and Hanoi announces the acquisition of mailcommerce GmbH. mailcommerce is one of the leading email marketing companies in Germany. For Audience Serv this means a widening of the portfolio and the continuation of its global expansion.

mailcommerce GmbH is located in Munich and specialised in driving highly targeted email marketing campaigns. In addition to offering clients and agencies a portfolio of over 9 million exclusive permission based email addresses, mailcommerce has wide-ranging access to B2C und B2B email addresses. Furthermore, the company holds insights from over 1.200 newsletter send-outs with details on performance KPIs such as recipient information, opening rates, click rates, target audiences and behavioural information.

Yalcin Cetin (41), founder of mailcommerce GmbH will become Managing Director DACH at Audience Serv. He says: “I am looking forward to taking on this new challenge at Audience Serv. My goal is to establish email marketing as one of the most efficient direct marketing channels in other markets”.

“We are very happy that mailcommerce is now part of our company” says David Pikart CEO and founder of Audience Serv. “Having Yalcin Cetin on board is a big win for Audience Serv. His expertise on working in email marketing for over ten years will help us to expand further”.


About Audience Serv
Audience Serv is an international target group specialist with offices in Berlin, Munich, Singapore and Hanoi. More than 50 audience experts are working on developing the perfect method for target group segmentation in 19 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Audience Serv is growing internationally


  • New office in Amsterdam launched
  • Founder Yalcin Cetin becomes Managing Director DACH

Berlin, April 15, 2018. Audience Serv, an international Email Targeting specialist with offices in Berlin, Singapore and Hanoi has recently launched a new one in Amsterdam. Therewith the company continues its international expansion strategy and gets a significant step closer to its European customers.

Taking up a challenge from the Silicon Valley, the capital of the Netherlands has become an international business hub over the last few years and is the best location for Audience Serv to manage its European performance-based campaigns from. The new in the crew: Aldo Tarricone (28). As the International Business Development Manager, he will explore the Italian market focusing primarily on the area of Email Marketing.

“We have achieved a remarkable growth in the recent years and we are happy to let Aldo use his experience to establish our new location as well as to conquer the Email Marketing niche in a well-promising Italian market”, said David Pikart, CEO and founder of Audience Serv.


About Audience Serv
Audience Serv, an international audience targeting specialist with offices in Berlin, Singapore and Hanoi. 50 audience experts in 19 countries are working to develop the perfect method of identifying target audiences. Applying machine learning techniques and artificial intelligence, Audience Serv raises direct marketing to an entirely new level of performance.
More about us: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


Oliver Wilke new VP at Audience Serv


Singapore, 22 March 2018.

Audience Serv, an international email targeting specialist, welcomes Oliver Wilke to its team. The 46-year-old is now Vice President Global Sales of the company in Hanoi and Singapore. Oliver is responsible for the development and implementation of the sales processes as well as for the concerns of the company’s customers. In this position he reports directly to the founder and CEO David Pikart.

Before that, Oliver Wilke spent four years at Syndacast in Bangkok as Head of Sales & Business Development APAC/India. His responsibilities included developing long-term distribution models for the company's data-driven marketing solutions and driving its growth in the global space. From 2012 to 2014 Oliver was Sales Director at aha.de, a provider of professional e-marketing campaigns in Hamburg, Germany. There he led the sales team and also developed sales strategies on a national and international level. Other professional stations were Xerox, Quark, Datenlotsen and the email technology provider SmartFocus (formerly Emailvision), where he worked in various positions.

"With Oliver Wilke we have gained an employee who already has extensive experience in sales strategies in professional email targeting,“ says David Pikart, CEO and founder of Audience Serv. "We are delighted that he supports us in our continued global growth with his excellent knowledge."

"I am delighted to take on the challenge of bringing Audience Serv to the next level. My plans include increasing our number of clients globally and extending our portfolio of services in order to satisfy our client’s needs, as well as opening new markets with new marketing channels," says Oliver Wilke.


About Audience Serv
Audience Serv is an international target group specialist with offices in Berlin, Singapore and Hanoi. More than 50 audience experts are working on developing the perfect method for target group segmentation in 19 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: pr@audienceserv.com


evania MEDIA becomes Audience Serv


  • Proven competence has a new name
  • 0 Offices
  • 0 Years of experience
  • 0 Target Markets
  • 0 Audience Experts
  • 0 coffees per month

For years, evania MEDIA has served numerous advertisers as a reliable email marketing partner.

In recent years, the company has worked steadily to optimize its products and develop into an international audience targeting specialist.

In order to account for this positive development and set a milestone for the company's future success, it has decided to undergo rebranding.

In the future, Audience Serv will continue to implement email campaigns for its clients in accordance with the philosophy "There is the perfect target audience for every product"